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Syndication Channels

What are Syndication Channels?

Syndication Channels are sources in which content can be syndicated. 


Which sources does BLOX Syndication support?

BLOX Syndication supports the following Syndication Channel types for aggregating content: 

AdOwl: This channel is used for syndicating ads from BLOX Ad-Owl to Editorial Assets. 

AOL One: This channel is used for syndicating with the AOL One ad platform. 

Associated Press: This channel is used for syndicating content from Associated Press.

BLOX CMS site: This channel is used for syndicating content between BLOX CMS sites. 

CNN: This channel is used for syndicating content from CNN. 

Field59: This channel is used for syndicating video content from Field59.

PR Newswire: This channel is used for syndicating content from PR Newswire.

Reuters: This channel is used for syndicating content from Reuters. 

RSS/ATOM Feed: This channel is used for syndicating content from either RSS, MRSS or iATOM sources. 

Stringr: This channel is used for syndicating content from Stringr. 

Wordpress: This channel is used for syndicating content from a WordPress site.

YouTube: This channel is used for syndicating video content from a YouTube channel.

How to create a new Syndication Channel

To create the a Syndication Channel, navigate to the Channels panel within the Application Settings. Next, select +New to populate the Create Channel panel.

Use the radio options to select the content provider that should be used for the channel. 

Each channel features a unique set of configuration options, however each option set is fairly consistent and requires credentials from the source site in the form of IDs, Usernames, Passwords, API Keys and Secrets or feed URL. 


Notes on Syndication Channels

Take note of the following details relating to the following channels:

Associated Press

To set up an Associated Press Syndication Channel, you'll need to establish an API key through Associated Press. For more information, please contact your AP Bureau Chief.


To setup syndication between BLOX sites, a Webservice Key and Secret will need to be created first on the source site. To learn how to create a Webservice, view the following:

This setting is where webservices can be configured for integrating with 3rd party services.

BLOX to BLOX Syndication supports Article, Image, Collection, Audio, HTML, Link, Video and YouTube asset types. Poll assets aren't supported because each new vote would trigger an update on the asset. 

Presentation modes are preserved during syndication. 

In order for Related Content to syndicate correctly, both the source and destination sites must configure the exact same Related Content Styles. 

For example, the source site features a Related Content Style titled "Today in History". To insure that the information contained within gets syndicated correctly, the destination site will also need to feature the same Related Content Style. 


During setup, provide account Username, Password and VAN (Video Affiliate Network) identification code. Use the dropdown menu to select whether to use the CNN Video Affiliate Network feed or your CNN Wire feed.


Field59 assets are syndicated as HTML assets, while Field59 video assets are converted to Video assets.

The following Metadata will come over to BLOX CMS for Field59 Videos, if they are part of the Field59 Video asset in the first place.

  • Field59 Title: This field is mapped to the Title field.
  • Field59 Summary: This field is mapped to the Description field.
  • Field59 Keywords: This field is mapped to the Keywords field(s)
  • Field59 video Thumbnail: This field is mapped to the Preview field.


When defining the Feed URL, it should be structured as either "http://" or "https://". 

RSS and ATOM feeds can be validated for accuracy by using an online feed validatator, such as W3C Feed Validation Service, located here

If feed includes an <enclosure> element and it is set to import as Link assets, the wire tool will show the Preview image, if the declared MIME type is .jpeg, .png or .gif. 

If the Load Category Tags as Keywords option is also using the Extract Category Data as Keywords option, any category tags that are found will be added as a keyword for the asset. If Do Not Extract Category as Keywords isn't selected, categories will be ignored. 

If a feed already has categories that will map to your site, the imported assets will adhere to that mapping. 


As noted above, YouTube channels can be syndicated using the URL of a YouTube channel.

Within the Application Setting, there is an advanced configuration beneath the Content Providers panel that grants the option to use a unique YouTube Data API v3 key.

This key can be created within the Google Developers Console and should have access to the YouTube Data API v3 entitlement. The dashboard will generate an API key within the Credentials section. Copy and paste this key into the API Field, then select Save to complete the configuration. 

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