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How does Access Control integrate with DMP?

Access Control is enabled with access to the integrated DMP (Data Management Platform) audiences to allow the administrator the ability to target data-driven subsets of users based on first-party data segments already being tracked within BLOX. This is a custom integration that requires identifying business goals and translating those into user audiences and targeting specific experiences (messaging, subscription offers, promo codes, etc.) to those groups. This is done in conjunction with the Audience+ team. 

 

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